Making business sense of networks and communities

Poster Text

Does the social network in your organization buzz?

Do your colleagues use it every day?

Has it made your business a better business?

 

Do you have customer communities that really help sort out problems, promote the brand, sell more stuff, develop new ideas?

Going social promises all kinds of benefits. But creating a network or community that really delivers isn’t a piece of cake.

 

Whether you’re just starting out, or wanting to boost flagging adoption levels, Shilbrook is your partner for making business sense of networks and community in your organization.

Who's benefited from our approach

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Our approach

Our approach builds on our experience with a wide range of clients, to point you toward taking the right steps at the right time to achieve your objectives.

 

Our Approach

 

Our unique, modular approach covers the three main stages of implementing a successful enterprise social network or customer-facing community.

 

The three modules walk you through every step of your journey to engaging colleagues, supporting customers and proving the value to management.

 

The powerful and practical insights you get will enable you and your team to develop, animate and sustain a platform that embeds social at the heart of the way you work.

1.

PROVE the business case

Win the arguments for making your business a social one

PROVE

PROVE

Objectives

Objectives

Analysis

Analysis

Requirements

Requirements

Business<br>Case

Business
Case

More

Module 1: Prove the business case

Develop your strategy using this module which takes you through all the thinking you need to construct a compelling case for investment in your business, and give you insight into the pitfalls to avoid.

PROVE the business case
2.

PLAN the launch

Get management and staff on your side, design a space people want to use, and make a big splash with the launch

PLAN

PLAN

Business Alignment

Business Alignment

Polices<br>Process, Practice

Polices
Process, Practice

Marketing

Marketing

Launch<br>Plan

Launch
Plan

More

Module 2: Plan the launch

Prepare the business using this module to guide you from business-case signoff to launch. It tells you who you need to engage with, what questions to ask, how to design the governance and the platform itself, how to build up confidence, interest and enthusiasm and to plan a launch that can’t be missed.

PLAN the launch
3.

DRIVE adoption

Get people talking, sharing what they know and working out loud

DRIVE

DRIVE

Content and<br>Engagement

Content and
Engagement

Management

Management

Measurement

Measurement

Health Check

Health Check

More

Module 3: Drive adoption

Get people talking and deliver measurable value – this module supports the platform manager after launch in planning content and managing the platform, as well as the essential question of measuring engagement.

DRIVE adoption

Whatever platform you choose, the challenges are the same.

 

We provide everything you need to make a success of your project to make your business social:

 

  • Hundreds of tried and trusted processes, tips, tools, templates and case studies of how other businesses have made sense of networks and community.
  • A modular approach tailored to the specific challenges you face right now.
  • Bespoke guidance tuned to your specific needs, circumstances and aspirations.
  • Ongoing support and mentoring.
  • Access to expert advice from a network of independent consultants.